Beastie Ritual Rinse is a packaging design project for Beastie, a Chicago-based dog care brand creating an oil-first shampoo for softer coats and calmer skin.

As Beastie’s first product, the goal was to develop a packaging direction that felt vibrant, expressive, and shelf-ready while still capturing the brand’s playful and approachable personality. The design blends retro-inspired typography, bold color blocking, custom dog illustrations, and glossy ingredient-inspired 3D visuals to create a look that feels cute, fun, and premium.

Since Ritual Rinse is built around a nourishing oil-based formula, I explored the idea of transforming its key ingredients, such as flax, apricot, and black cumin seed oil, into floating sculptural 3D forms. These translucent oil-like assets became the main visual language of the packaging, highlighting the product’s botanical ingredients while making the pack feel more tactile, energetic, and memorable.

CLIENT: BEASTIE
3D PRODUCT VISUALIZATION: WILDY RIFTIAN
TOOLS: ADOBE ILLUSTRATOR, CINEMA 4D, REDSHIFT, PROCREATE